The Challenge
OLX ADs Quality Perception, which used to be a distinctive advantage, is now facing the Challenge of major competitors catching up. Additionally, OLX is contending with the perception of having the most fake and scam Ads Listing.
Market Penetration and Increase TOM
Boost Market Share and Brand Preference, by promoting OLX as the Preferred Choice for ads Classfication and highlighting the value of OLX Ads
- The target audience is concerned about rising trusted Ads Classified Listing, so we need to create incentives that connect with consumers.
- They may have interests in multiple product collectibles, car branded merchandise, and the concept of collecting points or earning rewards.
- Gathering user feedback on the OLX app is essential to understand their pain points and improve their overall experience.
- We should explore other potential interests to better engage them.
Get TG To Opt OLX for Ads posting because it gives the quality within their budget BY Communicating the total value of using OLX
97%
Successful Rate
We never settle for “good enough” when we know we can do better.
4+
Years in the Market
We know the value of well-earned respect and constructive feedback.
100+
Business
“SLAU understands our products and delivers innovative marketing solutions across SEO and performance marketing.”
AD Faisal
CEO & Cofounder – FHM
The Process
Get More Traffic with High-reach Media! Reach defined audience and drive consideration with high visibility placements across premium placement, and Message feed.
We aligned the media objectives to each channel’s benchmarks to set our campaign goals.
We aligned on an analysis plan to ensure we deliver the expected insights back to OLX stakeholders. We set goals by estimating the impression and click volume using past budgets with previous media benchmarks.
Conclusion
Newsletter performed well above benchmarks, generating 69% open-rate. Campaign delivered at very efficient CPMs and CPCs, maximizing click engagements
META Performance
- Delivered an efficient CPC averaging $3.47, 57% lower than benchmark of $8.
- Generated 15M+ videos views
- Brand lift in all metrics (ad recall, brand association, and association statement)
Recommended Actions
- Continue to promote competitive depositioning articles, focusing highly on 1st party and Interest groups while still including Contextual Targeting for a strategic edge over competitors
- Adding more budget to promote articles in order to generate higher click volume and engagement.
- In content with a video views objective, continue to optimize towards 6s since this appears to be received best by our audience(s).
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Lenna Emmer
Marketing Consultant Expert
