Marketing Resources
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Attribution Modeling – A Comprehensive Guide to Accurately Assess Channel Performance
December 30, 2024
13 min
In an increasingly data-driven marketing world, understanding which channels contribute most to conversions or sales is more...
Optimizing CPC – Lower Your Spend Without Losing Results
December 24, 2024
8 min
Cost per Click (CPC) is one of the most closely-watched metrics in digital advertising. After all, no...
Why Performance Marketing is Important for Your Business?
December 7, 2024
8 min
In today’s hyper-connected digital landscape, businesses must adopt marketing strategies that are both measurable and results-driven. Traditional...